Sweetdram

Sector

Workspace

Location

Hackney, London

Size

1,000 sqft

Value

£70,000

Client

Sweetdram

Sweetdram transforms a former industrial printworks in East London into the headquarters for the modern liqueur collective, bringing together production, experimentation and brand experience under one roof. Designed to support the company's growing UK and international presence, the project provides a highly adaptable home where recipes are developed, products are promoted and business continues to evolve.

The design takes its cues from the clarity and functional simplicity of Sweetdram's existing visual identity, translating the brand's Bauhaus influences into a contemporary workplace. Rather than replicating the branding directly, the interior adopts the principles of honesty, precision and craftsmanship, creating a relationship between the identity and its physical environment. The existing double-height space has been carefully organised to accommodate a diverse range of activities while maintaining a calm and highly functional workplace.

At the heart of the building, a monolithic joinery wall acts as a flexible organising element, integrating workstations, concealed offices, storage and support spaces within a single architectural intervention. Alongside this, a working copper still and dedicated tasting bar provide opportunities for experimentation, product launches and events, allowing visitors to experience the craft behind the brand. The result is a workplace where architecture, production and hospitality come together seamlessly, reinforcing Sweetdram's identity through the experience of the space itself.

Sweetdram transforms a former industrial printworks in East London into the headquarters for the modern liqueur collective, bringing together production, experimentation and brand experience under one roof. Designed to support the company's growing UK and international presence, the project provides a highly adaptable home where recipes are developed, products are promoted and business continues to evolve.

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Photography by:

Ruth Ward