Taking cues from the craftsmanship, colour and materiality associated with Liberty London, these influences are translated into a contemporary workplace. While the building’s grand architectural character provides a calm and elegant backdrop, moments of colour, pattern and texture reference the energy of the surrounding retail district. Existing historic features have been carefully retained and restored, while contemporary interventions introduce greater flexibility and a variety of spaces for collaboration, focused work and informal meetings.

The design is organised around two distinct but complementary identities: Liberty House and Liberty Rooms. Larger communal spaces are defined by crafted joinery, terrazzo surfaces and curated social spaces inspired by Liberty’s tradition of making and display. Alongside these, a collection of dedicated meeting and event spaces adopts a richer and more expressive palette, drawing on the vibrancy of Carnaby Street. Bespoke graphics, signage and patterned surfaces are integrated throughout, creating a design language that connects architecture, interiors and identity while celebrating the building’s unique place within the fabric of Soho.